Every training company claims to offer what you need, so what sets us apart?

Choosing Crux will ensure you are working with a training partner who takes time to understand your business, your people and their training and development needs.

We have a large team of top quality training consultants with relevant market expertise. Their training style is practical, relevant and inspires positive change.

With over 9 years experience we understand how to make training measurable and deliver lasting results.

And, uniquely, our consulting and research foundation gives us a deep understanding of the real challenges, trends and future direction of your industry.

Companies and organisations in both the public and private sectors often require specific employee training and development in order to achieve a new corporate direction or business strategy.

This customised or tailored training can be on any topic, but normally relates to a new product, service or corporate initiative. This covers change, information technology, business skills, planning, etc. - what ever is required to achieve successful organisational functioning through effective training and development.

In these cases, the particular business direction of the company or organisation need to be considered and allowed for in the training solution developed.

The learning need may have arisen as the result of a training needs analysis (TNA).

Crux designs and conducts training aimed at participant needs.

Training needs analysis is the first critical stage in the training cycle. The others are design, presentation and evaluation. The cycle is continuous. The evaluation step includes a re-assessment of training needs.

There are many aspects to training needs analysis, but the essential activity involves:

• determining what is required to complete the work activity;
• determining the existing skill levels of the staff completing the work:
• determining the training gap (if any).

The training gap is the difference between required and existing skill levels. The word "skill" is generic in this case - it includes the knowledge, skills, attitude and aptitude required to undertake the activity efficiently and effectively. A common term also used is competency, a key concept used in the Indian vocational education and training (VET) system.

A comprehensive training needs analysis is important for the training design process, Unfortunately, it is often neglected.

Customised corporate training for business, companies and organizations.

Customised training solutions to meet corporate and community needs. General courses and programs are available.

Alternatively, company specific training courses and seminars can also be developed and conducted. These include programs introducing change or specific company-wide initiatives.

Companies and organisations in both the manufacturing and service domains often require specific employee training and development in order to achieve a new corporate direction or business strategy.

This customised or tailored training can be on any topic, but normally relates to a new product, service or corporate initiative. This covers change, information technology, business skills, planning, etc. - what ever is required to achieve successful organisational functioning through effective training and development.

In these cases, the particular business direction of the company or organisation need to be considered and allowed for in the training solution developed.

The learning need may have arisen as the result of a training needs analysis (TNA).

Crux designs and conducts training aimed at participant needs.

You may wish to have Crux design and/or deliver a training program Please note: every program delivered by Crux is the result of a comprehensive design process. Customisation is defined as designing the program for the specific needs of the customer. This includes both the individual participants and the organisation as a whole. Crux does not take a standard course session plan and make minor alterations. Every course is designed to meet needs discovered during the TNA (Training Needs Analysis) and the course development and presentation process Crux can design and/or deliver a training program drawn from the following subject areas:

Training Needs Analysis - develops skills in the methods and approaches necessary to undertake a training needs analysis, skills inventory, gap analysis, etc.

Trainer Development - develops skills in designing and presenting training to individuals on-the-job or in small groups. Topics can include: needs analysis, design, evaluation, etc

Customer Service Training - develops skills in dealing with customers, customer relations, handling difficult customers and related customer programs.

Business analysis skills
To provide delegates with the ability to conduct a first-line analysis of a business.

Change management: Rapid change & innovation
This will be a very practical workshop. Participants will be involved in a number of case studies and exercises that focus on their role in the change management process.

Coaching and mentoring skills for managers
This course will equip you with the skill sets you need to coach and manage effectively. You’ll gain hands-on experience of putting the one-to-one skills model into practice: rapport building, counselling, training (tutoring), performance monitoring (confronting) and developmental coaching (career, networking).

Executive development and leadership
This is a high level course designed for middle to senior managers who need to make the step forward from operational management to directional and inspirational leadership.

From manager to leader
Management skills will get you only so far; to get top performance from your team, you also need inspiring, directional leadership. This practical training will help you make this transition, by adding to your existing managerial skills with a range of leadership techniques and behaviours.

Leading the business for senior managers
This programme provides a forum to explore the skills, traits, styles and influences that create the effective director and business leader – enabling participants to draw upon individual strengths to develop an adaptable and consistent style.

Management skills for the new & prospective manager
This course introduces you to what you need to know to succeed.

Performance and motivating management
People are an organisations greatest asset, this event has been designed to develop and improve the people, performance and motivation management expertise of managers.
In Company.

Channel management
This intensive course will help you better understand the dynamics of designing and managing an effective channel marketing programme.

Channel management
This three day course is a practical programme, which will help delegates maximise their influence and control over their distribution channels. This course will ensure delegates use distributors who become a value-added asset to their total sales and marketing effort.

Consultative selling for engineers
Most engineers who are expected to sell as part of their role, quickly manage to sabotage the whole exercise by convincing themselves that they are not "salespeople".

Essentials of sales
In this practical and highly interactive course you will learn the latest ways to apply credible consultative selling techniques. All delegates leave this course better able to motivate and persuade customers to the benefits of their company, targeting new and existing customers to achieve long-term profitable business.

Finance for sales professionals
This course has been specifically designed for sales professionals. As it is not a general finance course, it simply covers essential financial aspects relevant to the sales function to help delegates add more value in their role.

Major sales presentation skills workshop
During this course participants will build confidence in their ability to handle all types of sales presentation and learn how to make a positive impact with all audiences whilst fulfilling the objective of their presentation. Becoming a more powerful and persuasive speaker will make a major difference to their overall effectiveness as a sales person.

Building a customer driven organisation
Develop proven strategies to build a more pro-active, customer-focused business and much more...

Customer service best practice
This course utilises group discussions, case studies, exercises and role play techniques to ensure proper understanding of the principles and the acquisition of the skills and knowledge required putting them into practice.

Customer service excellence
How to identify and manage the standards, systems and skills required to gain competitive advantage using strategic customer service excellence.

Developing Compelling Business Proposals
Two day course that will enable participants to present the real value of their proposed technical solutions in clear and compelling terms to the client and their customers and partners.

Leading a superior customer service team
This highly practical two-day course will equip delegates with essential skills for developing and managing a motivated and productive customer service team or call centre. This course will ensure delegate's teams will leave their customers with a lasting impression of their organisation.

Making the most of customer interactions
To enable Technical Designers (TDs) and Service Designers (SDs) to develop their skills in managing a range of customer interactions.

Service with a sale
Due to the very different dynamics of the telephone, selling by this medium takes great skill, careful preparation and creation of effective,models and methods, even perhaps using formal approaches and scripts.

Branding strategy
A series of lectures supported by examples and case studies to address the theories of Branding and Brand strategy. These will be supported by video and practical exercises will be used to develop delegate skills in applying the theories covered.

Competitive intelligence
This two day course is designed to show you how to use competitive intelligence to drive your strategic planning to help you stay ahead of your competitors. You will discover how to build an effective and ethical competitive intelligence process that will enhance your organisation's competitive position and enable you to make the decisions that will guarantee its long-term future.

Introduction to market research
This course is designed to introduce Marker Research to the non-specialist manager who needs to know what and how Market Research may be used to enhance company performance in its markets.

Marketing services
The principles of marketing are almost always seen as universal yet there are important differences that apply to those who market services rather than products. The aim of this two day workshop is to ensure that those individuals involved in marketing services understand what they can use from the generic marketing tool kit and what the specific marketing services portfolio includes and how and when to apply these.

Marketing to & managing major accounts
This course will be valuable to anyone looking to improve their organisation's Major Account business strategy.

Measuring and managing marketing performance
The course examines the role of measurement in marketing management and decision making. It provides delegates with an understanding of how to evaluate and manage marketing performance through a measurement system which guides the implementation of the current marketing plan and the development of future strategy.

Mobile marketing
How to engage your customers through mobile channels

Permission marketing
How to develop marketing campaigns that your customers want.